Huawei enters the TV market with high-profile AI chips, or will break new ground

The ZTE chip strangulation incident continued to ferment. On October 3, a Texas federal judge claimed that ZTE had violated the provisions on suspended penalties and decided to extend the test period to 2022. This means that in the next three years or so, the U.S. will choke its throats in every move of the center, and it can cut off the supply of its chips or other electronic components for any reason.

It is better to turn around gracefully than to live humiliatingly. Compared with ZTE's passive beating, Huawei has embarked on a road of independent innovation and research and development of chips. Before the outbreak of the ZTE incident, Huawei had always insisted that it had core technologies. The comprehensive performance of the self-developed mobile Soc Kirin series chips had reached the first-line level; when the AI ​​market broke out, at the 2018 Huawei Full Connect Conference on October 10, Huawei officially released two AI chips: Shengteng 910 with a 7nm process and Shengteng 310 with a 12nm process.

Huawei enters the TV market with high-profile AI chips, or will break new ground

It is reported that these two chips use the Da Vinci architecture. The Shengteng 910 is currently the most densely-computing chip on a single chip. Its computing power far exceeds that of Google and Nvidia. The Shengteng 310 focuses on low-power AI scenarios for terminals and is currently in mass production. . According to reports, in 2019, Shengteng will also have 3 series, which will be used in smart phones, smart wearables, smart watches, etc.

In this regard, industry insiders said that the release of the new AI chip is the most critical step for Huawei to move towards the intelligent market. The purpose of implementation is directed at the American NVIDIA chip company, intending to get rid of its control, and it is very likely to succeed in overtaking in the future. Big. Huawei's rotating chairman Xu Zhijunshen said that in the future, Huawei will empower products through chips, introduce AI thinking and technology into all existing products and services, achieve greater value, stronger competitiveness, and build a connected and intelligent world.

It is undeniable that the current emergence and rapid popularization of AI chips have not only brought the nectar after a long drought to smart phones, but also brought a new round of hope for the development of smart TVs. Once the smart TV is equipped with a dedicated AI chip, its own energy will be highly released, and the picture quality, sound quality, human-computer interaction and other aspects will get a leap in quality. For example, the voice input and output of the voice recognition system will be more accurate and fast, and the TV can form its own language style and speech emotion; another example is the smart TV will achieve parallel driving, perform multiple tasks at the same time, and bring users real-time sensory and operating experience .

As far as the existing AI TVs on the market are concerned, TVs that have truly implemented AI functions are rare. The reason is that they lack the support of core hardware. The output of the software alone is difficult to support their position in the industry. Based on this breakthrough, Huawei, which has a high-configuration AI chip, may open up another world if it enters the smart TV industry.

Huawei enters the TV market with high-profile AI chips, or will break new ground

When a smart TV meets Huawei's AI chip, the AI ​​chip can quickly realize the three levels of computational intelligence, perceptual intelligence, sports intelligence, and cognitive intelligence. The TV system will become more humanized, with processing speed, response speed and user experience. It will be smoother and bring users a subversive sensory enjoyment.

As a leading smart phone manufacturer in the industry, its large number of smart phone users can be transformed into potential target customers for smart TVs; and Huawei has launched many smart terminals in the early stage, such as routers, TV boxes, smart speakers, etc., which are well received ; Coupled with Huawei's leading advantages in the smart phone market and 5G network, it is not impossible to divide the big cake of the smart TV market by a large proportion in the future. In this regard, industry insiders said that Huawei jumped out of the single market of smart phones and went to the related smart TV market to find opportunities. Obviously, it is a safe and feasible business extension. Therefore, Huawei's entry into the color TV industry is not a typical layman, but a powerful challenger.

According to data from China Academy of Information and Communications Technology, China’s cumulative shipments of smartphones in the first half of the year were less than 200 million, a year-on-year decrease of 18%. As China’s largest manufacturer, Huawei naturally bears the brunt. TV is a new type of consumer business. The expansion of the market can make up for the pressure of terminal sales, but feasibility does not mean necessity. Therefore, it remains to be seen whether Huawei joins hands with AI chips to intervene in the TV industry in the future, whether it can disrupt the smart TV market with its own technological advantages and industry appeal.

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